Startup Marketing, Sales, Post-Sales

Elevate Your Startup Marketing: Strategies for Success

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Instructor: Dr. Anu Khanchandani

About the course

In this course, we equip startups with essential strategies to optimize their marketing efforts while ensuring cost-effectiveness and sustainable growth. You’ll learn:

  • Effective sales funnel design for higher conversions.
  • Compelling content creation and scheduling for engagement.
  • Guest posting benefits for audience expansion and credibility.
  • Social media, SEO, and app store optimization techniques.
  • Marketing automation tools to enhance efficiency.
  • Budget allocation and pricing strategies for optimal results.
  • Data-driven decision-making through analytics tools.
  • Post-sales techniques to foster customer loyalty.
  • Interactive workshops and personalized feedback for hands-on learning.

Join us to transform your startup’s marketing approach, maximizing visibility, engagement, and profitability. Enroll now for marketing excellence and sustainable growth!

Syllabus

16 attachment(s) • 1 hour 5 min 13 sec

  • Funnel Setup
  • Rich Content Creation
  • Systematic Content Scheduling
  • Guest Posting
  • Audience Engagement
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • App Store Optimisation (ASO)
  • Marketing Automation
  • Paid Marketing
  • How to determine your Product Pricing
  • How to determine your Marketing Budget
  • Marketing Analytics
  • Post Sales
  • Startup Marketing Sales Post-Sales - Workshop
  • Startup Marketing Sales Post-Sales - Workshop Submission

READY-TO-USE STARTUP TEMPLATES

MARKETING BUDGET

Prepare your marketing budget by taking a measured guesses.

FUNNEL DEFINITIONS

Prepare your marketing budget by taking a measured guesses.

CONTENT CALENDAR

Prepare your marketing budget by taking a measured guesses.

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HOW IT WORKS

Step One

Complete the self-paced course with the practical documentation

Step Two

Book an appointment with Dr. Anu Khanchandani

Step Three

Have an one-on-one brainstorming session to review your understanding

COURSE FEATURES

  • Lifetime Access to On-demand content to watch at your own pace whenever you want
  • Rigorous Brainstorming Sessions to ensure you end up at a point where you are ready to launch
  • Ready-To-Use Startup Templates to make it easier for you to get started
  • Opportunity to connect with a vibrant Online community of other entrepreneurs like you
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MEET YOUR COACH

I’m Anu Khanchandani, immersed in the digital product industry since 1997, holding diverse roles both in India and abroad. I’ve contributed significantly to CMM-Level 5 organisations such as Syntel (India), Delta Technology (USA), and Reuters Asia (Singapore).

As a CTO and Principal Mentor, I’ve guided numerous Indian startups throughout their digital evolution, spanning from establishing their online presence to innovating advanced artificially intelligent products and platforms.

With over two decades as an employee, entrepreneur, and consultant in the digital startup sphere, I’ve witnessed the journey and the intricate challenges it presents. Whether in product design, marketing, sales, or fundraising, every step requires careful planning and execution, emphasising patience over impulsive decisions.

My purpose now is to support you along this path—driven by the belief that it’s time to reciprocate to the digital realm the wisdom it has imparted to me over the past two decades.

WHO IS THIS PROGRAM FOR?

Entrepreneurs with a Business Idea

Entrepreneurs with a Business Idea

Legacy Businesses looking for Digital Transformation

Employees aspiring to be Entrepreneurs

Students aspiring to be Entrepreneurs

Family Business Owners looking for Digital Transformation

Homemakers with Business Ideas

Retired Professionals wanting to invest in a Startup

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TESTIMONIALS

Anu's involvement in co-founding Fintoo has been transformative. Her adept guidance has been the backbone of our robo wealth advisory startup. From conceptualisation to execution, she played a pivotal role in nurturing our digital presence, starting from ground zero. Her multifaceted expertise spanning technology, marketing, and management has been invaluable in refining our niche products.
Manish Hingar
CEO - Fintoo
Anu's guidance and expertise have been pivotal in the success of my organic milk and food startup, Mrigavya Organic. Her insightful knowledge not only streamlined our operations but also enhanced our understanding of the market dynamics. Her mentorship has been instrumental, allowing us to navigate challenges effectively and scale our offerings.
Yogen Patel
Founder, Mrigavya Organic
Anu has been an indispensable asset to the growth of our online rental ecommerce startup, Coodle. Her collaborative spirit and guidance have significantly shaped our journey from inception to expansion. As a mentor, Anu brought invaluable expertise, steering our digital presence to fruition from the outset. Her astute command over technology, marketing strategies, and managerial insights has been pivotal in refining our unique offerings.
Minal Surya
Founder, Coodle

FAQs

1. Who is this workshop designed for?

This workshop caters to startup founders, entrepreneurs, and marketing professionals aiming to enhance their marketing strategies for sustainable growth. Whether you’re launching a new venture or seeking to optimize your existing marketing efforts, this course offers valuable insights.

2. What specific marketing strategies are covered in this workshop?

Participants will delve into various essential strategies, including sales funnel design for higher conversions, content creation and scheduling for engagement, leveraging guest posting for audience expansion and credibility, social media, SEO, and app store optimization techniques, marketing automation tools, budget allocation, pricing strategies, data-driven decision-making through analytics, and post-sales techniques for customer loyalty.

3. How does this workshop benefit startups in terms of marketing optimization?

The workshop provides actionable strategies aimed at transforming a startup’s marketing approach. It focuses on maximizing visibility, engagement, and profitability by offering insights and techniques crucial for effective and cost-efficient marketing campaigns.

4. What hands-on elements are included in the workshop?

Participants will engage in interactive workshops featuring practical exercises and personalized feedback sessions. These hands-on learning opportunities ensure that the concepts taught are applied effectively, providing attendees with actionable takeaways for their specific startup marketing needs.

5. Will this workshop cover both traditional and digital marketing strategies?

Absolutely. The workshop addresses a comprehensive range of marketing strategies encompassing both traditional and digital realms. From sales funnel design to leveraging social media and SEO techniques, attendees will gain insights into diverse marketing avenues applicable to startups.

6. How will participants benefit from data-driven decision-making and analytics tools?

Attendees will learn to harness the power of data-driven decision-making by leveraging analytics tools. This approach enables startups to make informed marketing decisions based on concrete insights and measurable metrics, leading to more effective campaigns and improved ROI.

7. Can startups at different stages of development benefit from this workshop?

Yes. Whether you’re in the initial stages of marketing strategy formulation or seeking to refine and optimize existing campaigns, this workshop offers valuable strategies adaptable to various stages of startup growth.

8. How can I enroll in this workshop to optimize my startup’s marketing strategies?

To transform your startup’s marketing approach and maximize visibility, engagement, and profitability, enroll now to secure your spot in the workshop.

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